Velvet Underground

Brand Identity
Hospitality
  • Visual Identity
  • Brand Identity
  • Print Collateral
  • Art Direction
  • Social Media
Grainy textures, handwritten edges, and just enough static to make it feel alive.

A little bit punk. A little bit jazz. A lot of lipstick on napkins. Velvet Underground is an intimate cocktail bar hiding in plain sight, and it needed a brand to match. We channelled the hazy glamour of 80s underground scenes. Think grainy textures, handwritten lyrics, and wine-splashed design. The result is a brand that feels like a late-night secret, whispered through velvet curtains and amplifier static.

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