Rascals Deli & Wine

Brand Identity
Hospitality
  • Visual Identity
  • Brand Identity
  • Print Collateral
  • Art Direction
  • Social Media
A brand as rough-around-the-edges and unapologetically good as the food itself.

Rascals isn’t just a deli, it’s a wine-sloshed fever dream of good food, cheeky banter, and late-night laughter. We crafted a brand identity that leans into that energy: tongue-in-cheek, rough around the edges, and bursting with personality.

From sauce-drenched social tiles to wine-stained menus, everything we touched embraced the spirit of the Aussie ratbag. Because being a rascal isn’t a flaw, it’s the flavour.

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