Anreps Real Estate has been part of the South Australian property market for over thirty years, first established in Western Australia in 1989 before moving into SA in the early 1990s. The business had built a strong reputation for helping people buy, sell and rent property, but the brand hadn't kept pace. The identity still looked and felt like it belonged in the decade it was built, and that gap between reputation and first impression was becoming harder to ignore.
Longshot Studio was brought in to deliver a full visual identity refresh, using our Grounded brand process to build a new system without losing the trust Anreps had spent thirty years earning. Discovery and strategic positioning shaped the direction, and from there we developed a modern house-and-lettermark logo, a confident colour palette and clean, considered graphic design across the board. The new identity was rolled out across the touchpoints real estate runs on daily, including business cards, email signatures, For Sale signs, Open Home signs and brochures.
The result is a visual identity that finally matches Anreps' standing in South Australian real estate: current, confident and ready for the next thirty years of open homes and Adelaide street corners. It's a good example of what a brand refresh can do without starting from scratch, giving a well-earned reputation the graphic design and branding to match.
